Elite are an exceptional commercial cleaning operation, providing cleaning and fogging services to a range of sectors including commercial and industrial offices, entertainment venues and much more.
Following on from some other marketing work to help Elite with a bid package it became clear that the website needed to present a more professional image suitable for larger corporate clients who might visit.
The customer acknowledged the existing website lacked the clarity and structure to fully reflect what they are capable of.
Now more than ever anyone looking for a product or service will look to the internet for a solution. So for Elite it became a more pressing matter to ensure that this was optimised before proceeding to other marketing campaign activities.
A web site that is out of date, not engaging enough or lacking a clear message will reduce the time a potential customer spends on the site and often lead to them look for alternatives.
Without the basics in place it makes little sense to invest in campaigns to drive customers to a website only for them to be disappointed and look for alternatives.
Evolution Advance work with clients to ensure the preparation stage of company’s development is in place before proceeding to other activities, a website, branding, logo, documentation if done correctly creates a positive impression when connecting with the outside world.
The focus of the website design was clarifying the services that Elite offer, might sound easy but often businesses are very good at what they do but cannot eaily articulate this. For Elite it made sense to have a services page highlighting the industries they serve and deliver basic content that would reasure that customer, this is then confirmed with a projects page that picks examples of the work they have done for existing clients. A news/posts section allows additional industry specific content to be posted and shared on their Linkedin and Facebook pages for further effect.
Integrated Telemarketing campaign
Elite are delighted with the website which is only the start of their growth journey, the next important steps we will take together is to undertake an integrated marketing campaign including email marketing, Telemarketing, SEO, potentially SEM combined with social media, the aim of which is to drive enquiries to the business via the website and web forms.
The website has a to be a catalyst for customer enquiries
The ultimate aim for Elite like many clients is not just a smart looking website but a means to generate new business opportunities through increased traffic to the website. Quality content, that is relevant and evolving makes a huge difference.